PEDRO MEDINA: Changing the mind of a nation
“Changing the mind of a nation is a process. Be careful what you want to change!”
DAVID HALL GALLERY AND CAFE, FORT COCHIN, KERALA, INDIA – 7TH JAN 2015
Pedro Medina is a Colombian who decided to make a difference amidst a profound indifference situation. After a twenty years corporative career which took him to the presidency of McDonald’s in Colombia, he decided to dedicate the rest of his life to be a catalyzer, a change agent, towards the construction of a different Colombia. He leads Yo Creo en Colombia, an organization with 1,700 members around the world. In his talk Pedro, through marvelous tales, advocates for the need to ask different questions in order to have new and meaningful answers. He introduces us to the transformation generated at La Minga Casa Gestante, a consciousness amplifier center in the Colombian mountains. Through different activities and projects, like the trueque (exchange) fair which gathers more than 1,200 rural and urban habitants, to share and exchange what the other needs, profound transformation emanates.
With fresh ideas, I prepared to share with you how we changed the mind of nation…
AN IDEA WORTH TO SPREADING
In 1999, the worst year in Colombia´s recent history, I found myself teaching a business strategy class at Universidad de Los Andes in Bogotá, while also managing Colombian operations for McDonald’s. I asked my 39 students how many of them saw themselves in Colombia in five years. Twelve students raised their hands. I asked the other 27 why they wanted to leave the country, and they answered, “Why should we stay?” Frustrated by my inability to produce a solid argument that would sell Colombia to my students, I decided I had to do something. During an 18-month period, I led a group of 50 students from five universities in a project to research the comparative advantages of Colombia. From this effort, we put together a presentation called “Porque Creer en Colombia,” or “Why one should believe in Colombia.” In the first eight months, I gave that presentation 256 times. We have trained 1,199 people to give this talk. This is the talk that has been delivered more times in our history.”
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